I have had enormous amount of interaction with HR folks in the marketing and communication industry in India as well as Singapore,

An MNC client that my firm represents in the print & packaging industry is looking for a candidate in the realm of marketing & sales with

What i have learnt in 3 months from my entrepreneurial journey has been an eye opener. Something I could never have imagined

This is the million dollar, or whatever currency you are operating in question. It has different answers for different people.

This is a question which had been bothering me during my agency stint. Typically the team structure on the agency side would be based

When I started my advertising career almost 25 years ago, I distinctly remember one slide from our creds presentation which spoke about

A lot of marketers have probably ended up wasting a lot of time, energy and effort on negotiations with their partners/ vendors and agencies. Not realizing

The advertising business in India has become less about creativity, big ideas, and building brands thanks to the enormous “growth” pressures which are